UX Research: Discovery

This workshop provides a high-level overview of user experience research methods typically used in the discovery phase of a project, product, or service.

Instructor:
Bendte Fagge | Lead Information Architect / UX Designer, OIT Creative & User Experience team
In her role as information architect + UX designer, Bendte loves partnering with clients and OIT teams to create easy-to-use websites/mobile apps that meet business goals and user needs. She is a creative problem solver who incorporates user-centered design practices in order to provide recommendations for content structure and functionality. With her background in publishing and information science, Bendte has a keen eye for detail while also being able to see the big picture of what users need as well as what clients are wanting to achieve.

This class will be hosted via Zoom. You will receive an email with the Zoom link a day before the class. Attendance will be taken and the session will be recorded

About Course

Outline

  • Common Research Methods for Discovery
  • Differences Between Quantitative & Qualitative Research
  • Conducting Stakeholder/User Interviews
  • Competitive Research Methods
  • Research Analysis with Qualitative Data
  • Prioritization

Objectives

  • Learn the basics about common research methods used for discovery.
  • Practice formulating interview questions & using them with stakeholders.
  • Practice analyzing qualitative data.
  • Practice prioritizing features for a product.

Tools

Using your Duke NetID email address, you will need to set up a free account with Milanote: https://milanote.com/. You will also need to set up a Gmail account if you don't already have one.

This class is part of our UX/UI Design Track

See the whole track

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