Logo Design with Illustrator

All businesses need a logo! In this class, we will go over the different types of logos out there and discuss tips and tricks on what to do and what not to do. We will then create a logo together based on the different brand guides created in a previous workshop, using paper and pencil before moving on to Illustrator. This class assumes that you have opened Illustrator before and know where most tools are located in the interface.

Note: Illustrator must be installed prior to this workshop. Duke students can download the software for free under the Adobe Creative Cloud link here:
https://oit.duke.edu/category/software
Faculty and staff can download a free trial of the software here:
Adobe Creative Cloud

Instructor:
Sandra Bermond | Innovation Co-Lab Program Manager
Sandra manages the Innovation Co-Lab roots program as well as teaches several workshops. She has a background in web design and front-end development, as well as a passion for artistic endeavors regardless of the medium.

About Course

Outline

What is a Logo?
Logo Types
Static vs. Dynamic Logos
Logo Design Fundamentals
Sketching
Creation of the logo in Illustrator

Objectives

Learn the Logo Types and when to apply them
Understand the process to create successful logos
Recognize the psychological effects of logos
Use Adobe Illustrator to recreate a design

Tools

Files

Logo Design: Concepts (PowerPoint)

Prerequisites

This class assumes that attendees have opened Illustrator and played with its interface in the past. If that is not your case, we advise you to take the Intro to Illustrator class first. Also, although it is not a prerequisite, we recommend the class on Create a Brand Guide with Illustrator as well, as logo design is a natural progression from branding.

Dig Deeper

Resources

This class is part of our Adobe Suite & Arts Track

See the whole track

Suggested Courses

Create a Brand Guide with Illustrator

Take this class is to get an overview of what branding is and get familiar with the different components making up a brand guide. Then apply your new knowledge and create a brand guide in Illustrator using predetermined project prompts.

Learn More

Intro to Illustrator

Take this class to get familiar with the Illustrator interface, get to know the different tools, and how to modify most elements.