Create a Brand Guide with Illustrator

In this class, you will get a short introduction to branding, before using Illustrator to create your very first brand guide. Learn about how to choose colors, fonts and identify a brand voice. Get to know the resources at your disposition and work together as a group to create eye catching brand guides. This class assumes that you have opened Illustrator before and know where most tools are located in the interface.

Note: Illustrator must be installed prior to this workshop. Duke students can download the software for free under the Adobe Creative Cloud link here:
https://oit.duke.edu/category/software
Faculty and staff can download a free trial of the software here:
Adobe Creative Cloud

This class assumes that you have opened Illustrator before and know where most tools are located in the interface, but you do not need extensive experience of the program.

Instructor:
Sandra Bermond | Innovation Co-Lab Program Manager
Sandra manages the Innovation Co-Lab roots program as well as teaches several workshops. She has a background in web design and front-end development, as well as a passion for artistic endeavors regardless of the medium.

  • Design
  • Marketing
  • Branding

About Course

Outline

  • What is a Brand?
  • Overview of the Brand Identity
  • Brand Discovery
  • Organization of Branding Criteria
  • Design Research
  • Creation of Brand Guide

Objectives

  • Understand the branding lingo
  • Figure out when to use a font type, color, shape type and graphic type.
  • Organizing ideas and requirements to achieve a design solution.
  • Applying design concepts to a virtual business's branding.
  • Assessing and utilizing the right resources to create the brand guide.

Tools

Illustrator must be installed prior to this workshop. Duke students can download the software for free under the Adobe Creative Cloud link here:
https://oit.duke.edu/category/software
Faculty and staff can download a free trial of the software here:
Adobe Creative Cloud

Prerequisites

Having opened Illustrator at least once before this class is recommended as we will not go over the interface.

Attending Intro to Illustrator is suggested but not mandatory to those who have never used the app before.

Examples

Branding-Concepts-Tablet Branding-Concepts-Desktop Branding-Concepts-Mobile

This class is part of our Adobe Suite & Arts Track

See the whole track

Suggested Courses

Course Graphic

Intro to Illustrator

Take this class to get familiar with the Illustrator interface, get to know the different tools, and how to modify most elements.

Learn More
Course Graphic

Logo Design with Illustrator

In this class, we will go over the different types of logos out there and discuss tips and tricks on what to do and what not to do before creating a logo together based on the different brand guides created in a previous workshop.

Learn More